A 30-second radio ad generally includes three main parts: a hook, a pitch (or value proposition), and a call to action. The hook is your chance to catch a listener’s attention. It’s where you ask a question or say something interesting that makes listeners want to turn up the volume rather than put your ad on mute.
What should a radio ad include?
Key components for an effective radio ad
- Highlight the consumer’s problem in an attention-grabbing way.
- Show empathy.
- Stress the pain the problem causes.
- Mention how your product solves this problem.
- Guarantee the customer’s satisfaction.
- Include testimonials if possible.
- Conclude with a call to action.
How long is a 15 second radio ad?
Stick to these rules of thumb: 15 Second Spot – 30 to 40 words. 30 Second Spot – 75 to 85 words. 60 Second Spot – 150 to 170 words.
What are the 2 best times to advertise on the radio?
Best Times to Advertise on the Radio
- Morning Rush Hour: 6 a.m. to 10 a.m.
- Midday: 10 a.m. to 3 p.m.
- Evening Rush Hour: 3 p.m. to 7 p.m.
- Evening: 7 p.m. to 12 a.m.
- Late Night: 12 a.m. to 6 a.m.