How do free games make their money?
The most obvious way to make money from a free game is to sell advertising space. Advertising may be sold upfront for a one-off charge, or with the advertiser paying a small amount every time someone clicks on their ad, or even every time someone looks at it.
Why do mobile games make so much money?
The predominant business model in mobile is Freemium– offering the game itself for free and monetizing players during gameplay via advertising or in-app purchases. Paid games are often referred to as Premium Games because of the upfront investment they command in a mostly free-to-play world.
Do free games make more money than paid?
It may seem like an odd business strategy by giving your hard work away and hoping people spend on your product. But it works. Free-to-play (F2P) games make a lot of money. More than say, if you were to release a proper paid game.