How much do PR agency owners make?
They are buried under the headings of various other categories. It’s not uncommon for a PR agency owner of a $500,000 firm to take in at least $250,000. Nor is it uncommon for a PR agency doing $3 million in fees to generate almost $1 million a year for its owner.
How do PR agencies bill their clients?
Retainer Against Hours: This is the best method of billing. The agency receives its monthly retainer, which is great for cash flow, but sends a monthly or quarterly settle-up invoice for time charges in excess of retainer or a credit balance for under utilized time within the budget.
How much should you pay a PR agency?
PR agency rates increased, and in 2020, the average PR agency CEO billed $417 per hour, while VPs clocked in at $319 per hour and Account Managers billed $256 per hour. The average blended rate was $240 per hour.