What is a submarket?
Definition of submarket
: a portion or subdivision of a market a profitable submarket of the banking industry …
What is submarket market analysis?
Market analysis builds on customer and competitor analyses to make some strategic judgments about a market (and submarket) and its dynamics. Should a firm invest, and what should the level of commitment be? Or should it disinvest?
Is submarket a multiple market?
The submarket is a single homogeneous market.
A submarket is defined roughly as a discrete segment of a larger market. A market is often a city or an MSA in the commercial real estate context, while a submarket is a smaller defined region inside the market, such as a neighborhood or suburb.