What are white papers in real estate?

White papers help the writer, brand, and company demonstrate to readers they have put in the work and identified trustworthy solutions to their queries. Realtors can leverage white papers so long as the topic they research and write about is intriguing to their audience.

What should a white paper include?

However, as a general rule, a white paper should have the following components:
  • Title page.
  • Introduction (including “Problem Statement”)
  • Background (research-heavy)
  • Proposed solution.
  • Conclusion.
  • References or citations.

What is considered a white paper?

“A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue or explain and promote a particular methodology.

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What are white papers in real estate? – Related Questions

Can anyone write a white paper?

You can create a white paper on any topic, for any audience, using any approach under the sun, as long as you remember this key mantra: A truly effective white paper helps a business person understand an issue, solve a problem, or make a decision. If you content does that, your readers will thank you.

Are white papers still relevant?

The white paper is an important part of the marketing mix

B2B customers want more from you. They need substantive content and interactions that help them see why they need you, and why now. This is true for almost everything we do as marketers.

What is the difference between a white paper and a research paper?

Publishing research papers usually takes a long time as it requires peer reviews. White papers show outlines on a particularly complex issue and tackle the best solution to that particular problem. They are more focused on solving industry problems presented through a technical discussion.

How long is a typical white paper?

3. Length: White papers are long-form documents that explore large amounts of information, and are typically 2,500 to 5,000 words long.

Why is it called a white paper?

A white paper is an authoritative report or guide that often addresses issues and how to solve them. The term originated when government papers were coded by color to indicate distribution, with white designated for public access.

How do you write a good white paper?

Problem-based and solution-focused

White papers should identify and address a particular problem. The problem should be relevant and timely in your field. The document may focus on issues such as common dilemmas, new trends, changing techniques, industry comparison, etc.

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How do you structure a white paper?

An overview, which explains what you will highlight in the white paper and define the terms you’re going to use. The body, where you’ll discuss the topic, its solutions and quantifiable data/statistics. The conclusion, where you’ll wrap up what the reader has learned.

How do you write a simple white paper?

8 Basic Tips for Writing an Amazing White Paper
  1. Have a topic people will want to read.
  2. Be descriptive and professional.
  3. Set up a great intro.
  4. Emphasize the value you will create.
  5. Organize your draft.
  6. Write first, edit second.
  7. Proofread.
  8. Follow up with how you can help.

What is a white paper template?

A white paper template is a report or a guide which informs the readers in a concise manner about a complex issue. It’s meant to help the readers understand the issue, how to solve it and formulate a decision.

Where can I find white papers?

White Paper Websites
  • Find White Papers. Technology Research for Business Professionals – Search through hundreds of technology topics and thousands of white papers that will help you make informed decisions.
  • BizReport. News and Insights for Online Marketers.
  • OECD.

Where can I find white paper clients?

One proven technique is to draw up a list of Dream Clients you would love to work with. Then study each one, analyze the white papers they do, and find out who at the company is responsible for white papers. When you have enough samples and testimonials, approach each Dream Client in turn.

How do I make an online white paper?

  1. Create a stunning white paper design from a customizable template.
  2. Easily apply your brand’s colors and fonts to your white paper design.
  3. Download as a PDF or share online with your audience.

What makes a successful white paper?

A good white paper is more about using a collection of facts to provide solutions to audiences’ problems than an advertising platform. You can use a white paper to position yourself as an industry expert with insights to help your readers. It is, therefore, important that your paper offers great value.

Which topics would be the best candidate for a white paper?

Predominant white paper topics are:
  • Industry trends.
  • Brand solutions.
  • Product or service guides.
  • Data insights and observations.
  • Niche, educational walk-throughs.
  • Common business challenges.

How do you get a white paper published?

7 Ways to Launch White Papers with a Bang
  1. Have a distribution plan at the ready. Before you launch a white paper, you need to have a plan.
  2. Create a landing page.
  3. Write a series of relevant posts to support and promote the paper.
  4. Write guest posts.
  5. Get reviews.
  6. Invite experts to guest post.
  7. Email it to your subscribers.

How much does it cost to publish a white paper?

However, our research shows that in 2021 the “average” cost for a white paper is around $4,500. Writers with specific professional knowledge and experience more often charge from $5,500 to $7,000. From a budgeting perspective, you need to look to spend roughly $500 per page.

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