What is the purpose of a white paper?
Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.
What should a white paper include?
- Title page.
- Introduction (including “Problem Statement”)
- Background (research-heavy)
- Proposed solution.
- References or citations.
What is considered a white paper?
“A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue or explain and promote a particular methodology.