Is Game Pass making a profit?
Even with those caveats, it’s clear that Game Pass is a highly lucrative revenue stream for Microsoft — and it helps explain why the company was willing to shell out tens of billions of dollars on acquiring major game publishers like Zenimax Media and a planned acquisition of Activision valued at around $68.7 billion.
How much money does Game Pass make Microsoft?
That adds up to $270 million per month and $3.2 billion for a year. The Game Pass also has different tiers and deals that often sell it for much cheaper. And as more people buy Xbox Series X consoles and XCloud comes to more platforms like smart TVs, this number of subscribers is just going to grow.
Do developers like Game Pass?
It’s this type of rhetoric that many believe results in Xbox Game Pass being a hindrance to developers, rather than a means to help them make money and build audiences. But that’s categorically untrue. It turns out that Game Pass is good for developers and good for gamers as a whole.